Technical Audit
Check the technical signals that help AI crawlers read, understand, and cite your site.
What the audit checks
The Technical Audit reviews how ready your site is to be read, understood, and cited by AI systems. Broadly, that covers whether AI crawlers can access your content, whether pages are structured so answers are easy to extract, and whether machine-readable signals (like structured data) describe the brand clearly.
Running an audit
From the brand workspace, open the Technical Audit section.
The audit crawls and evaluates the site. This can take a little while on larger sites.
Results come back grouped by area, so you can work through them in priority order.
Site verification may be required. Some checks need proof that you control the domain before they can run. If the audit asks you to verify ownership, complete that step first — see Troubleshooting if you get stuck.
Acting on the results
Fix in order of impact: access problems first (a blocked crawler makes everything else moot), then structure and clarity, then enhancements. Technical readiness compounds with content quality — an accessible site full of clear answers is exactly what gets cited, as covered in How AI Chooses What to Cite.