Analytics
Connect Google Analytics 4 to see your traffic next to your AI visibility — including sessions referred to your site by AI assistants.
Connecting
Analytics is a per-brand Google Analytics 4 integration: connect with Google, pick the GA4 property for the brand's site, and the dashboard fills with real data. Tokens are stored encrypted, and you can disconnect a brand at any time.
What you see
- Headline metrics — sessions, users, bounce rate, and conversions, each compared to the prior period.
- Sessions trend — traffic over time.
- Breakdowns — devices, channels, top pages, and top countries and cities.
AI referrals — the GEO payoff metric
The section that makes this more than a GA4 mirror: sessions whose referrer is an AI engine, classified to ChatGPT, Claude, Perplexity, or Gemini. This is the traffic your GEO work actually drives — people who read an AI answer that pointed at you, and clicked through.
AI referrals undercount by nature. Many AI answers are consumed without any click, so referral traffic is the floor of your AI impact, not the ceiling — read it alongside your mention rates in Visibility Tracking.
Requirements
You need access to the site's GA4 property with a Google account you can authorise. If the brand has no GA4 property, everything else in Upranke works without it — Analytics is additive.