E-E-A-T Score
Experience, Expertise, Authority, Trust — the signals AI uses to judge whether your brand is credible enough to cite, measured honestly from your real data.
What E-E-A-T means
- Experience — content that shows first-hand use: real screenshots, real numbers, lessons from actually doing the thing.
- Expertise — depth and accuracy, ideally from identifiable authors with credentials in the subject.
- Authoritativeness — being recognised by others: mentions, links, and citations from respected sites in your field.
- Trust — accuracy and transparency: who you are, where claims come from, and whether the content is honest about limitations.
The framework comes from Google's quality guidelines, but it maps almost one-to-one onto what makes an AI engine comfortable citing a source.
How Upranke scores it
The score is built from measurable signals in your existing data — your site, your latest crawl, and your verified citations: HTTPS, Organization schema, Person schema, Article schema, verified cited sources, and your share of voice in AI answers. Each maps to a dimension — Trust (HTTPS + Organization schema), Expertise (Person + Article schema), Authority (verified sources + share of voice) — shown as four bars with an overall score and grade.
Only measured signals count. A signal that can't be measured is dropped from the calculation entirely — not counted as zero. That's why the Experience bar currently shows "Not measured": there is no honest crawl-level signal for first-hand experience, and Upranke won't fake one.
The signal checklist
Below the score, the checklist shows each signal as found, missing, or blocked — and for missing schema signals, a "See format" expander gives you a copyable JSON-LD template to install.
Re-checking
"Recalculate" re-scores from current data any time. The deeper Re-check — a live fetch of your site — requires a verified domain. If your site blocks the checker, Upranke says so, keeps your last verified result, and leaves the score unchanged rather than punishing you for a firewall.
Improving your score
- Serve everything over HTTPS and install Organization schema.
- Put real authors on your content with Person schema, and mark up articles.
- Earn third-party coverage — verified citations and share of voice are your Authority signals.
- Add first-hand detail generic competitors can't fake.