Keyword Research
Find the prompts and topics your buyers actually ask AI assistants, and track the ones that matter for your brand.
Why GEO keyword research is different
Classic keyword research finds the short queries people type into a search box. AI assistants get asked longer, fuller questions — "what's the best X for a small team", "is A better than B for Y". Researching for GEO means finding those question-shaped terms, because they are what your tracked prompts should mirror.
Finding keywords
Start from a seed term and expand: the tool surfaces related terms and question variants around it, with metrics to help you judge which are worth tracking.
From keyword to tracked prompt
Keywords earn their keep when they become tracked prompts — the questions Upranke runs against the AI engines on every scan. Pick the terms that map to your core topics and add them to the brand's tracked set; from the next scan onward they feed the mention rates in Visibility Tracking.
Intent beats volume. In GEO, a low-volume question with clear buying intent ("best [category] for [use case]") is worth more than a high-volume generic term — the generic one produces answers that mention nobody.
Watch for dilution. Broad terms like generative ai make engines answer with general knowledge and drag your mention rate down without telling you anything — the same trap flagged in AI Overview & AI Mode.